Managed Microsoft 365
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Case Studies / Brand Launch & Performance Campaign
Brand Launch & Performance Campaign
Brand identity, marketing site, and a performance campaign for a fitness business relaunch, from website form to member onboarding, automated end to end.
2026 · Brand, web & campaign by The Fourths
Project Tags
Web Design & CampaignsMarketingAutomation
Client Summary
A fitness business relaunching under new ownership in a specific local catchment, where the old setup lost leads between the website and the member system.
What We Built
We delivered the relaunch as one joined-up piece: brand direction, a marketing site, and a performance campaign targeted at the local area, with an automated flow that carries a prospect from the website form straight through to the member platform and an instant response.
How We Approached It
A conversion-focused marketing site wired to an automated member flow: form submission triggers onboarding and an auto-response, then hands the lead into client management without anyone re-keying it. The campaign is scoped to the local catchment rather than spraying spend.
Outcome
Leads stop falling through the gap between marketing and operations. A prospect who fills in the form is onboarded and contacted automatically, and the owner can see what the campaign is actually returning.
Case Studies
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